1971

Sydney Rudolf Rhys started selling easy-care, non-iron, polyamide bed linen under the pseudonym “Mr Rudolf”.

 

Sydney Rhys’ housekeeper came up with the name Pres Les while ironing the new sheets. She said they were wonderful and “e-pressless!” – less pressing.

 

Domestex’ name changed to Pres Les within Mount View Fashions, afterwhich Mount View Fashions was officially changed to Pres Les PTY Limited.

 

In 1971 the original Pres Les logo used a “bubble font” to showcase the fullness and quality of Pres Les products, with a subtle hint to the sweat dreams our bed-linen promised.

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