1960s

1960s

Courtaulds began producing a new fabric called polyamide sheeting (later known as Nylon sheeting) as an alternative to cotton sheeting in England.

 

Courtaulds produced polyamide fabric to be turned into bed sheeting by Mount View Fashions to be sold under Domestic Textiles, known as Domestex.

 

Domestex tried to sell polyamide sheeting in retailers but without the product explanation, the Customer did not understand the product benefits.

No Comments

Sorry, the comment form is closed at this time.